Forbes Preferred Pricing

Frequently Asked Questions About Preferred Pricing

What is the Preferred Pricing discount?
Your company’s relationship with GM gives you access to our vehicle discount program. That means you get Invoice Price plus 1.5% of MSRP on the purchase or lease of nearly any new Chevrolet, Buick, GMC or Cadillac.
Yes, certain other GM incentives can be combined with Preferred Pricing. This includes national and regional offers, GM Card Earnings (subject to Vehicle Redemption Allowances), and if eligible, Canadian Forces Appreciation Discount, Student Bonus Discount, and Mobility Program Discount. Contact us for details.
Current Canadian employees (all active hourly and salaried staff and their spouses, not including contract or retired employees) of eligible Preferred Pricing companies can take advantage of the program. Your selected vehicle must be titled and registered in the approved employee’s or spouse’s name for personal use only.
Almost every Chevrolet, Buick and GMC is eligible. That said, some models/trims may not be eligible and others may have limited availability. Contact us for details.
The program is available only at participating dealers. Contact us and let us know you’d like to take advantage of Preferred Pricing.
To get your Preferred Pricing discount, you will need to present proof of employment (letter from HR or a recent pay stub).
You can purchase, finance or lease an eligible Chevrolet, Buick or GMC with Preferred Pricing. Contact us for more information.